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"The essence of strategy is knowing that every story deserves a voice." S.P.
Samantha Patterson leads the marketing and communication services for La Vida Fearless Counseling. This results in service offerings that include positioning and brand strategy, curating content, event promotion, marketing and media relations. Prior to joining La Vida Fearless Counseling in 2019, her work included strategic marketing, event planning, building customer relationships and developing and implementing programs for a diverse set of clients.
Working at Southern Illinois University as the Coordinator for the Women's Resource Center allowed her to lead, organize and market events as well as create monthly programming. Creating content for press releases as well as digital and traditional media was one of the most important parts of her position to reach the students, to deliver resources needed and to convey the support that the community has for women.
Every story is important, but not every one sees it that way. Samantha is passionate about using her creative knowledge to create content that tells the stories of others. She earned her Bachelor of Science in Business Marketing as well as a Master of Science in Professional Media and Media Management from Southern Illinois University Carbondale.
OUTSIDE OF WORK
During her spare time Samantha works with young girls and women on various service projects for the local Women's Center. She enjoys deep conversations and connecting with new people from all walks of life. Traveling is a must for her, she likes to stay active and loves cooking with her family and friends.
A FEW WORDS FROM SAMANTHA
Born in Southern Illinois, but my heart lives in Seattle. Moving from a small town all the way across the United States to Seattle, Washington at a young age opened up my mind and taught me that you can create a good life no matter where you are. Living in Seattle also taught me how short life can be as I experienced the death of my father through his long lived battle with brain cancer. The doctors estimated a 30 day survival time, but my father fought and remained optimistic allowing him to live five years beyond that.
This experience taught me that we must hold our family and friends close, live in the moment, appreciate each day and remain positive regardless of the circumstances we are dealt. You can change your life with the power of your mind, but it's not always that easy. With my past personal and professional experience, I've found a passion for uplifting and empowering others by sharing my knowledge and resources to place an impact on others.
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